Even if you’re not in the Digital Collectibles space, chances are you associate these digital assets as extremely overpriced pieces of digital artwork and honestly, you wouldn’t necessarily be wrong.

After all, most Digital Collectibles that sell on OpenSea average between $150 to $500 USD. Then you have the popular collections like Bored Ape Yacht Club or CryptoPunks collections, which can commonly sell for over $100K each.

That's expensive... Can I charge that much too?

It’s entirely possible! But first, it’s important to remember that pricing is always going to depend on the perceived value by your audience. The more you can offer your audience or customer, the more they are likely to pay.

The reality is that Digital Collectibles started as artwork offerings with little to no utility, and now the most successful collections are not just digital artworks, they offer utility and rewards to their community. This is crucial, because it adds an extra layer to the simple card collector experience, by also offering membership benefits and exclusive offers to the Collectible owner.

Take Gary Vaynerchuk’s Veefriends series 1 collection as an example of great utility with (let's agree: objectively) poor artwork. Each Digital Collectible in the collection was hand drawn by Gary V., and unless you’re a fan of toddler’s drawings, there’s no way you’d pay $10K per Digital Collectible for the artwork alone.

But that's the point, it's not about the artwork. He’s had incredible success making educated market trend predictions and adopting emerging tech for decades. As such, his followers are willing to pay the high Digital Collectible prices to gain access to his exclusive events, services, airdrops and promotions which only become available to token holders.

Artists and original content creators

If you’re an artist and already have a dedicated following because of your artwork, your audience is more likely to pay a premium price for a Digital Collectible of your work. If you typically sell your art pieces for $250 - $500 for example, offering a Digital Collectible version for $500 - $1000+ is entirely possible, especially if you’re willing to provide more value by offering benefits and rewards.

For instance, owners of your Collectibles could unlock access to your exclusive premium collection, or 5 Digital Collectibles allows your customers to be airdropped a bonus Digital Collectible from an upcoming collection. And let’s not forget all the advantages that come with metaverse compatibility. Art collectors are able to now display their pieces in virtual worlds like Decentraland and Spatial, with each Digital Collectible containing metadata that links back to your store and product. That’s free advertisement and community building.

Merchants selling physical products

Maybe you’re the owner of a Skateboard shop, and you’re thinking about selling Digital Collectibles to your customers, because you want to increase sales, reward your customers and grow your community. But you decide that your customers won’t be interested exclusively in artwork offerings, so instead you focus on providing utility. That’s very clever of you.

Each skate deck listing on your store could include an option to be bundled with a Digital Collectible of the same skate deck design for an extra $20 (or more, you know your audience better than anyone). And because you’ve seen how widely adopted QR codes have become, you throw in a QR code sticker pack with every skate deck  + Digital Collectible bundle, which when scanned, links to the respective Collectible on OpenSea, the world's largest Digital Collectibles Marketplace.

Now your customers are putting the stickers on their phone cases, on their skateboards, helmets and creating free advertising for your product and expanding your audience. Who knows, the free advertising alone might prove so successful that you might consider offering free Digital Collectibles in some bundles!